Mercer University Admissions
This website is the latest in a series of envelope-pushing websites developed by Third Wave Digital for Mercer University. As current students graduate and new students apply, the methods for engaging future students has evolved. In recent years mobile usage has sky rocketed: According to a 2014 Noel-Levitz survey 71% of current seniors have used a mobile device to look at a college website. With these statistics in mind, the transition to a responsive web platform is imperative to reach prospective students.
Third Wave Digital answered that call with a fully responsive website for the Mercer University Office of Admissions. The new website features immersive custom designs on every page that boldly conveys what it means to “Be the Bear.” It was important to make sure that this branding message didn’t get lost in the switch to mobile and the Third Wave team worked closely with Mercer to develop an information architecture that translated successfully from desktop to tablet to mobile and back again.