L.E. Schwartz and Son Inc.
To celebrate their 100th year in business, roofing specialists L.E. Schwartz & Son wanted to revamp their existing website and create a new presence for their latest division – L.E. Schwartz & Son Residential Roofing. To create this updated web presence, L.E. Schwartz turned to Third Wave Advertising.
Creating three unique sites for the company, while still maintaining the recognized L.E. Schwartz & Son brand was an essential focus for the Third Wave team. To create a streamlined presence and make it easy for customers to transition between the different divisions of the company, Third Wave created a main corporate site that easily transitions to the commercial and residential arms of the company via site linking. The main landing page, www.leschwartz.com, incorporates intuitive navigation and graphics that easily direct users to the appropriate division for their needs. Each new site has online communication forms and both the residential www.schwartzroofing.com and commercial commercial.leschwartz.com roofing divisions also have client manageable photo gallery tools. A custom testimonial widget was also developed for the residential division.
In addition to a new graphic user interface, the newly redesigned L.E. Schwartz & Son websites are built with Third Wave’s Content Management System, allowing for easy text and press updates as well as instant photo uploads. Third Wave has also provided complete hosting support for L.E. Schwartz & Son since the sites launched.